Oct 25 2008
Popcultured Blast from the Past: Love’s Baby Soft
The scent wafted through the halls of my junior high school. Every girl I knew wore the telltale fragrance of Love’s Baby Soft. The bottle was pretty and pink.
The ad’s tagline ‘Because innocence is sexier than you think” was over my head at age 12. I just knew I liked the clean, baby powdery smell and the way the cute bottle looked on my dresser.
But here’s the thing. Although this stuff is a major 1970’s blast from the past, turns out it’s not completely discontinued like I thought it was. I did a quick web search and it appears you can still buy “Love’s Baby Soft” from a few places. So if you’re looking for a nostalgic lift, remember that fragrance is a powerful way to take yourself back!
I was a junior higher and high schooler in the 80s and we had Love’s Baby Soft. I loved it - as did every other girl I went to school with. At that time the slogan was “If white is innocent and red is not, then what is pink?” I didn’t quite get it either when I was 12!
Thanks for the memories!